How to do sexy SEO

How to do sexy SEO is the question on everyone’s lips and like good sex everyone wants a piece of the action. Good SEO techniques revolve around making someone feel comfortable and that someone is your website visitor and potential customer. They need to feel the love but if you don’t make it easy for them to find you they’ll move on to someone more compatible with their needs.

 

The reality is that the coveted first position on Google desktop search results leads to a massive 34.36% clickthrough rate. [1](Advanced Web Ranking, 2015). And add in the fact that fewer than 6% of searchers will look beyond that first results page and you can understand the important role that SEO plays in getting your business found.

Couple holding hands

Great SEO builds connections

 

 

And like sex good SEO can be a complex, time consuming and even messy business. Yes, there are lots of SEO tricks out there but many of them will make your site perform worse than a wet rag. That’s right, black hat techniques and keyword stuffing are the SEO equivalent of zero foreplay. Really, modern sexy SEO is about quality not quantity. SEO is about building a relationship with those searching for your services or products.

 

Sexy SEO starts with good communication

Building authority and building relevance are the first two steps to good SEO. High performing SEO starts with high quality content. In fact, 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015) (Source: https://www.hubspot.com/marketing-statistics). It’s obvious really but the way you communicate to your audience dictates the kind of relationship you’ll establish with your website visitors.

 

In simple terms, search engines find, analyse, and rank your site according to the amount of high authority, quality content that people want to read found on your site. The number of people wanting to read your content adds to your site credibility and fosters greater link building ability as people share your content. The popularity of your content enhances your site authority with search engines and this directly impacts site ranking.

 

If your conversation with your lover is no longer relevant then you probably won’t be having great sex. SEO is like that too. If your content isn’t relevant to your audience then they won’t read it and your site ranking will suffer. Frequently, great sex grows out of great conversation. It’s no different for SEO. The average Google first page search engine result contains 1,890 words. (Backlinko, 2016)—that’s a lot of words.

Flamingo love like sexy SEO

Feel the love

But, remember, it’s about quality conversation, quality content. When customers love your content you’re on to a winner.

 

 

Sexy SEO uses lots of tools

Mixing it up with lots of different tools also makes for a spicier relationship. SEO is no different. You’ll want to pay attention to a natural inclusion of effective keywords. After all it’s critical that you write for people first not for search engines.

 

Think too about all the technical stuff like page optimization, snippets, alt tags, meta tags and optimized SEO titles as well.

And don’t forget where your customers are. Local SEO is a growing aspect of great SEO practices. According to Wordstream, 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)[2]. You need to make sure your content is relevant to your customers where they are right now.

 

Building a great long-term relationship with a sexual partner takes time. So does SEO. It’s time consuming and it can take awhile for results to show but it’s worth the investment.

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017) Maybe, it’s time you responded to your lovers’ needs with some great content.

 

 

[1] https://www.searchenginejournal.com/seo-101/seo-statistics/

[2] cited on https://www.hubspot.com/marketing-statistics