Unforgettable website name-7 ways to avoid being forgotten
A website that accurately represents your business and brand is vital for success in today’s crowded online world. And it needs to have an unforgettable website name to make sure people can find you easily amongst the crowd.
Choosing a great website domain name can be one of the most challenging parts of starting up your website. This is especially difficult if your business or blog sits in an already crowded niche. If your name is too long or complex it will be quickly forgotten.
So how can you come up with an unforgettable website name that’ll sell your business or blog? Here are 7 ways that’ll help you make your domain name unforgettable.
1. Keep your web name short
The best domain names have an average character length of between 6 and 10 characters, according to Domain registration Services. And according to Gaebler, the 500 most popular websites in the world had domain names with an average of 6.8 characters.
Short names also have the advantage of being easier and faster to type—always a bonus in this speed-obsessed online world.
But longer names can work really well too. You can even try phrases. Longer names or phrases can work if they’re part of a campaign and are easy to remember. Tourism NZ uses “Pure New Zealand” with enormous success on their Twitter, Facebook, Instagram, and YouTube accounts as well as a tagline across other touch-points.
Other companies such as PureNZHealth have successfully traded on that concept in their domain names too. But be wary of trademark issues if you go down this path. And remember too, fads change and what was once a popular phrase may be a black mark against your name in the future. In fact, if your name is too closely associated with another brand and things turn bad for that company you may come to think that your unforgettable domain name wasn’t such a good one after all.
2. Make your domain name about you
Choose a domain name that tells people what you do or why you do what you’re doing. Joining two words or parts of words together can work well especially if one of the words describes what your business is about. Think about what you’re offering; how is your business distinctive? What makes your business so much better than others? Can you find a quirky way to paint a picture of who you are?
If you’re a small business or writing a personal blog and your name is (or is going to be) utterly unforgettable then use your own name as a domain name. By all means use an assumed name or persona if you prefer. Men with Pens is a great example of a very well known blog with a brilliant title. But it didn’t start that way. Success started to come when the writer began using a pseudonym.
It’s also worth checking the net for any unsavoury associations with your chosen name-you’ll be amazed at some of the unusual connections that can come up.
3. Make your website name catchy
What makes a name catchy? Think about rhyme, rhythm, and alliteration; the sorts of things that form part of really effective copywriting techniques. Those language terms possibly tormented you in your schooldays when language experts would describe the power of a good name in terms that just sailed over your head. You know the sort of thing:
Names like Google, Yahoo, YouTube, and Alibaba link to a deeply primal drive hidden within the essential human nature, namely that of the inner child who yearns to be free of a profoundly entrenched restriction imposed by a rigidly defined, psychosomatic blah, blah, blah…
Anyway, you get the picture. Be playful, be creative, and have some fun. A good laugh always helps bring out the creative spirit.
Also avoid hyphens and numbers; they’re hard to remember and they look weird.
4. Stand out from the crowd
Avoid names that are too generic or too similar to others. If you’re a diaper manufacturer based in Denver and your competition website goes by the name Denver Diapers you’re probably going to score a bum deal if you choose Diapers Denver or Delightful Diapers Denver or Denver Drippy Diapers. You get the point.
5. When your brain stops working
When you start running out of ideas it’s time to get some help. There are a number of great tools online that will help get the creative juices flowing. Try Wordoid for nice made-up words that feel as if they could be real words. DomainPuzzler, LeanDomain, and Shopify also offer brilliant tools for that extra spark of inspiration.
6. Check your brilliant domain name is available
You can go to any host provider and check out domain name availability. This is a good site for New Zealand-based websites.
Knowem lets you check your chosen name against 100’s of social networks. You might find that your unforgettable website name is available but that someone has swiped it for LinkedIn, Facebook and your other favourite social channels. This might or might not be a problem for your business. Knowem also runs a comprehensive search across the entire USPTO database for any trademark conflicts.
Of course, you can’t actually buy a domain name outright. You essentially lease your domain name every year courtesy of your host provider. So, if your website name is really becoming popular you need to make sure you renew it each year.
7. Choose the right extension
Do you choose .com or .net or .org or .co.nz or something else? The difference might seem trivial but it can make a difference to how people perceive your business. The com version has always been associated with commercial activity. But if your business primarily targets a specific country then you’re probably better to go with the .co. whatever your country is. For e.g. in NZ then the .co.nz is still the most widely recognised and for that reason valuable extension.
With the latest ICAAN regulations you need to have a verifiable address in that country to claim a website domain such as .co.nz. Some countries are enforcing these regulations rigorously. The aim of this clampdown is to shut down scam businesses that are operating out of another country.
If your business is booming then it’s worth thinking about buying up other versions of your domain name; the .com., .org, .net etc.
There are lots of other quirky extensions such as .kiwi or .me or .ink but these are probably not the best bet for a business if you want it to be taken seriously.
Once you’ve come up with a truly memorable website name it’s time to start thinking about choosing a host provider and your ideal stress-free WordPress theme.